How your funnel is performing this month.
MTD Revenue
$55.4k
+18%
vs last month
App Installs
1,640
+24%
From paid traffic
Bookings
186
+12%
Next 30 days
Ad ROAS
6.2x
Healthy
Across all campaigns
Revenue Trend
Last 30 days
+24% MoM
Apr 1Apr 29
Top Treatment
Microneedling Special
42 booked this month
Microneedling Special$6,300
Signature Glow Package$11,600
Lymphatic Massage$3,720
Aurora LED Mask$5,760
Acquisition Funnel
Ad → App → Booking → Repeat
Ad Clicks
4,820
100%
App Installs
1,640
34%
Offer Claimed
612
13%
Booked
218
4.5%
Showed Up
186
3.9%
Rebooked / Membership
74
1.5%
Action Items
critical
VIP Lapse Risk — Amanda Reyes
Hasn't booked a Glow Package follow-up — usual cadence was 28 days, now 41 days.
→ Send a personal note + complimentary add-on offer for her next visit.
warning
Microneedling Promo — High Conversion
$150 Microneedling Special converting at 18% from ad traffic — 2.3x category average.
→ Increase ad spend 25% and add a 'second session' upsell at checkout.
warning
Inventory — Ceramide Cream
Ceramide Restore Cream stock at 8 units. Selling ~3/day.
→ Reorder this week to avoid stockout before weekend traffic.